Web usage has changed in the last few years. Many people access content away from their PCs. The growing number of smartphones and tablets has driven many businesses to tailor separate websites for mobile users. Some companies, however, have a better solution: a website that works seamlessly on different platforms.
Adam Moore, co-founder and CEO of Austin-based website publishing platform SpaceCraft, provides ways to make websites more effective for small businesses. SpaceCraft made Lance Armstrong’s site.
Other than going multi-platform, as in PC and mobile, Moore said updating regularly keeps your website more inviting to visitors. Regular updates help sell products and services, as well as achieve higher search results. Use a content management system or CMS that lets you update your own site. Lance Armstrong’s mobile-capable site lets his team feed the latest press and photos of him training and racing.
Armstorng’s 3.5 million Twitter followers receive his tweets several times a day through his website feeds. Integrate social media like Twitter and Facebook into your site. Allow “likes” to your products and services.
Put content in your website that makes customer experience a joy. Avoid content that requires apps to launch. Keep the site simple, intuitive, and free from distractions. Like Armstrong’s site, let visitors access what they need quickly and easily.
If you hire freelancers to work on your site, make sure you understand and own everything, so you can control it even without them.
Patrick Tyler
Patrick Tyler owns a small business that offers computer hardware and software. He plans to expand his business through online retailing. He graduated with a degree in Business Administration from a respected business school.
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